On the broader FitnessTech front, panels explored how to create a “fitness culture” and how there is growing recognition of how being fit contributes to being both healthy and productive. Denise Yohn’s panel, featuring speakers from Zensorium, Runtastic, TAO-Wellness and LG Electronics, on ways to help people met their fitness goals, found that new technologies, combined with support communities, were the most successful in engaging and maintaining a fitness-mindset. How do companies incorporate fitness into benefit plans and employee wellness? The New York Times’ Eric Taub
moderated a lively panel discussion with Zamzee, Virgin Pulse, SparkPeople, Fitbit and Humana Wellness as they looked at the partnerships with digital fitness companies that have been forged. And, not to leave out the next gen of digital fitness users, Jennifer Jolly of USA Today, GeoPalz, Playworld Systems and Ubooly explored how companies can build a market based on keeping kids active, healthy and safe.