GeoPalz is a family-owned business founded in 2010 by Rich and Sheri Schmelzer and Alexandra O’Leary, creators of Jibbitz – the stylish accessories for Crocs™. As parents, the creators of GeoPalz decided to create a suite of products that encourage families to lead active lifestyles. The GeoPalz lineup includes the GeoPalz pedometer, and now the iBitz activity tracker designed to simplify the process of getting active with the family.