2014EFITBITFitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. As the leader in the fast-growing Connected Health & Fitness category, Fitbit’s diverse line of award-winning products includes Flex, Zip and One activity trackers, as well as the Aria Smart Scale. Fitbit products are carried in over 20,000 North American retailers and sold in more than 27 countries globally. Headquartered in San Francisco, Fitbit is privately held and funded.