TJ Travelbee is the Head of Innovation for Life Fitness where he is responsible for strategy, transformation, and partnerships that enable the brand to bring fitness to the world. Travelbee joined the team in 2017 having directed global technology for IBM’s iX digital agency for years prior. TJ is approaching twenty years of experience in emerging technology and integrated system design. Spanning startups to Big Blue, his hands-on approach is human-centric, data-focused, and future state oriented. He holds a B.S. in Computer Information Systems from Indiana University and operates an independent record label in Chicago IL.