Michael Hurnaus is the CEO an Co-Founder of Tractive, an Austria-based company focusing on pet wearables and apps for pet lovers and pet owners. Previously, he was Technical Program Manager at Amazon.com (Kindle Fire, Kindle Reading Apps) (Seattle and Cupertino, U.S.), Software Developer at Microsoft (Microsoft Surface, Redmond, U.S.), and  Software Developer at Siemens Corporate Research (Princeton, U.S.).