Meg BurichEdMeg Burich is Director of Marketing at adidas Wearable Sports Electroncs. Following a career in textiles and apparel at DuPont, she joined wearable tech start-up, Textronics Inc, and served as Marketing Director. She was instrumental in pioneering the market for electro-textiles by leading the launch of the first wearable sensor garments for fitness and health. In late 2008 she joined the adidas Group with the acquisition of Textronics. Most recently she lead the user experience design of adidas wearable tech offering for elite athletes. Her passion lies in understanding consumers and interpreting their needs to create value adding products and services.