Martin Matak is the founder and President of VERT, a company focused on wearable technology with broadcast and social integrated experiences. Prior to founding VERT, Matak spent over 16 years in the advertising and marketing profession with key positions at Zimmerman Advertising. He concluded his career there as Chief Client Officer for the automotive retail division, then transitioned into the wearable technology industry. Mr. Matak received a B.S. in Advertising with an outside concentration in Astrophysics from the University of Florida.