Joni Kettunen, PhD, is a pioneer in physiological analytics and their application. His vision for incorporating heartbeat analytics and wearable technology has placed Firstbeat at the cutting edge of the industry. Specific areas of application include fitness devices, well-being services and professional sports. Firstbeat analytics are used by hundreds of elite sports teams, thousands of wellness professionals, and millions of consumers for better performance and well-being. Before founding Firstbeat in 2002, Joni published research in the fields of psychophysiology, behavioral medicine, autonomic nervous system function and stress quantification. Joni received his Ph.D. from the University of Helsinki in 1999.