Jef HoloveJef believes personal wellness is one of the most important trends of our time, at both the personal and societal levels. Formerly CEO at Eye-Fi, Jef guided the company from a 2007 launch to international retail distribution for its device and service. Before that he was GM of audio and gaming at Logitech, where he also worked in U.S. and EMEA marketing. He graduated from Purdue University with a bachelor’s degree in communications. A confessed gamer, Jef knows his occasional hike, scuba trip or Guitar Hero jam session isn’t quite enough wellness, so these days he’s making good use of his running shoes and his Basis Band.