Eric Taub has been writing about the intersection of technology and society for over 20 years. He is a regular contributor to The New York Times, covering a wide range of topics, from automobiles to digital television, lighting, and healthcare.

Taub is also a corporate consultant, helping major corporations find new business opportunities and hone their marketing. His clients include AARP, Apple, Audi, Microsoft, Panasonic, Philips Healthcare, and others.

Taub is the co-founder of two technology startups, in the television and digital health industries.

Taub is also a contributor to two New York Times books and the author of two best-sellers: Taurus: The Making of the Car That Saved Ford, and Gaffers, Grips, and Best Boys: Who Does What in the Making of a Motion Picture. His latest book is Does This Plug into That? Simplify Your Electronic Life.

In addition to his work for The Times, Taub has also written for the Los Angeles Times, Talk, The Daily Beast, and many other publications.