2015SYohnDeniseBlending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands. Denise is the author of the bestselling book “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest” (Jossey-Bass). Leading sports and fitness companies such as Oakley, New Balance, and ANT+ have called on Denise, and she serves as co-chair of the San Diego Sport Innovators Springboard Program.