[imageframe style=”glow” bordercolor=”#f6f6f6″ bordersize=”6px” stylecolor=”#000″ align=”left”][/imageframe]Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony, Oakley, and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.
Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.
An influential writer, Denise enjoys challenging readers to think differently about brand-building. She has published work in numerous outlets, including CEA’s i3, Harvard Business Review, and SmartBrief on Leadershp. Denise also penned the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass). Learn more at http://deniseleeyohn.com.