[imageframe lightbox=”no” lightbox_image=”” style_type=”dropshadow” hover_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”left” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=””][/imageframe]Bill Besselman recently joined the growing Connected Fitness team at Under Armour as the Vice President of Integration and Digital Strategy. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.
Mr. Besselman joined the Under Armour team in November 2012 as the Vice President of Corporate Strategy and Consumer Insights. During his time leading the corporate strategy team, Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.
Prior to joining Under Armour, Bill served as the Senior Vice President, Merchandise Planning & Allocation and Corporate Strategy at American Eagle Outfitters. Earlier in his career, he spent a number of years at McKinsey & Co., in both strategic and operational roles in a wide variety of Retail and Consumer Goods enterprises.
Bill is a graduate of Carnegie Mellon University, where he earned a Bachelor of Science in Physics and Economics. He later graduated from the Wharton Business School with his MBA.