Avi Lasarow is a multiple award-winning South African entrepreneur referred to by the media as ‘a lifestyle genetics pioneer’ known for his work associated with DNA testing.

Avi is currently founder and CEO of genetic testing company DNAFit Life Sciences, which conducted the world’s first peer-reviewed and published clinical trial using both genetics and exercise interventions.

In 2011 he became the youngest person to be appointed Honorary Consul for South Africa to the United Kingdom by His Excellency President Jacob Zuma.

Avi was recently named African Businessman of the year in London at the African Enterprise Awards. His company, DNAFit, has won numerous awards, including the Lloyd’s Bank National Business Award for Innovation of the Year in 2015, winner at the UKActive Flame Awards and an award for Innovation at the South African Chamber Awards. Most recently, DNAFit was named as one of Fast Company’s Most Innovative in the field of Data Science.