Artem Shipitsyn is a technology and marketing entrepreneur with more than a decade of experience in the mobile, IoT, health 2.0 and advertising sectors. His varied background includes startups, tech innovation management, new business strategy, product development and change management.

He co-founded Healbe, a Moscow-based consumer technology company with U.S. operations based in Redwood City, Calif., in 2012 along with George Mikaberidze and Stanislav Povolotsky. Under his leadership, the company spearheaded a successful Indiegogo crowd-funding campaign in 2014 that raised more than $1 million dollars to support its 2015 launch of the GoBe “Smart Life Band” fitness tracker. He oversaw the rollout of the device that covered 48 countries.

In January 2017, he and his team introduced the second generation “GoBe 2″ at the Consumer Electronics Show in Las Vegas. The new device is targeted to the weight loss and weight management market and integrates company-patented Healbe FLOW Technology, which automatically measures calorie intake and hyrdation levels of users non-invasively through their skin.

Prior to Healbe, Shipitsyn was a co-founder of Iridium, a marketing company based in Moscow, where he led teams in executing marketing research and concept development to support local and global brands including Rostelecom, Sberbank, L’Oreal, Valio, Reebok, Hearst Shkulev and Discovery Channel.

Shipitsyn attended the National University of Science and Technology /MISIS, Russia, where he earned a Bachelor of engineering technology degree, as well as a Master’s degree in semiconductor technology and devices.