Project Description

Exercise is no longer the exclusive proprietor of fitness information. Sports participation, general recreation and daily activity increasingly contribute to the “quantified self.” How are companies adapting as people take more control of the collection and analysis of data?


Michael Yang, Managing Director, Comcast Ventures


Jim Mollica, Vice President, Digital Marketing, Under Armour
Mike Stashak, VP of Sales and Marketing, Wahoo Fitness
Ruth Thomson, Head of Consumer business, Cambridge Consultants
Dave Wright, CEO, MYZONE