2014 Agenda

Join us as we kick off  the 2014 CES Sports and FitnessTech conference with a continental style breakfast hosted by Humana

2013 was a very good year. New partnerships, new technologies and new recognition of the need for wearable tech and a more quantified self  make 2014 the tipping point for fitness tech.

Adidas is no stranger to sports and fitness but taking a 65 year old company and turning its gaze towards technology is no easy feat. Stacey Burr, a long time leader in the field of wearable sensing technology, took up the adidas charge bringing new innovations to miCoach. Find out what Adidas learned and how your company can benefit from the experience.

To the consumer, it’s a gadget worn for personal assessment, but behind the scenes, algorithms are hard at work gathering data, assessing patterns, offering tips and advice, and drawing a picture of the world of health and fitness. This analysis makes these devices more  insightful than ever before. Five market leaders discuss the insights from all this data.

Walter De Brouwer, Founder and CEO of Scanadu and founding member of TEDglobal talks about how this generation will be known as the quantified generation. They’ll know more about their bodies’ inputs and outputs than any other generation in history. The knowledge will lead to behavioral change, health and fitness.

Fitness devices run the spectrum of function and fashion. Increasingly the two are coming together to create a personal statement. We take a look at how technology and fashion are working together and how the results are affecting what we wear.

Technology is  now a huge trend among outdoor gear manufacturers. Everyone from The North Face to Columbia to Marmot is making apparel designed to mesh durability and strength with the flexibility, breathability and lightweight materials the industry is known for. It’s an exciting new market filled with potential for makers of GPS, solar power, activity monitoring, hydration monitoring tech, and countless other categories. This panel will explore these adaptations and discuss what new potential exists on the horizon for consumer electronic manufacturers.

Paul Litchfield, creator of the pump and Vice President of Advanced Concepts for Reebok, will explore the ways that technology will contribute to the fashion statements to come and how sporting good companies are carving out a space in this new market of wearable tech.

James Park, CEO of Fitbit, sits down with Mashable’s Pete Pachal to discuss how the rapidly growing connected fitness space is changing how we access, interact with, benefit from, and understand our personal health information.

Imagine the day when your employer pays you to stay healthy. As companies struggle to maintain employee benefits, some are becoming proactive and partnering with digital fitness pioneers to create corporate environments that motivate and encourage fitness every day. Join these discussions of partnerships that truly benefit all.

The data is in. While there are hundreds of fitness devices from which to choose, the winners are the ones who mix technology with a supportive community.

Play 60 and Let’s Move help to foster healthy behavior among the younger generation but what does it really take to build a business focused on keeping kids active, engaged and safe in a digital world.

Shannon Miller is the most decorated gymnast in American history. Subsequently, she has become one of the industry’s foremost advocates for the fitness and health of women and children. Through her company, Shannon Miller Lifestyle: Health and Fitness for Women, and her series of fitness books, cookbooks and fitness DVD’s, she seeks to empower women to make their wellness a priority. Her various partnerships promote fitness on many platforms including corporate wellness, fighting childhood obesity through physical activity and wellness

Five of the top fitness bands compete in this round robin session, presenting to prove they are the top band in the Fitness market. Come participate and vote for the band that wows the audience the most.

Join us for a few drinks and light appetizers as we re-hash the day’s events, share a few laughs and make our  2015 predictions.