TUESDAY, JANUARY 8
LVCC, North Hall – N250

Time Session Title Session Description
9:30am-9:50am The State of Sports and Fitness Technology Sports and fitness technology has matured and gone mainstream.
We set the stage for the market’s future and look back at the
meteoric rise of the sports/fitness high-tech industry.
Presenter: Jennifer Jolly, Host, USA Today Tech Now
9:55am-10:45am Our Bodies, Our Data We can now measure everything we consume and expend in
our bodies. There’s talk of Body Area Networks and calibrations
at the cellular level. Are you ready for the “we are our own
computers” movement?
Moderator: Eric Adams, Senior Editor, Men’s Health
Panelists: Steven LeBoeuf, President and CEO, Valencell, Inc.
John (Ivo) Stivoric, CTO and VP, New Products, BodyMedia
Mike Stashak, Vice President  of Sales and Marketing, Wahoo Fitness
Marco Suvilaakso, Group Director of Products, Polar Electro
10:50am-11:30am Tips from Celeb Trainers  on Using Tech Celebrity fitness trainers dish about how they use technology to
motivate, guide and shape their clients. Does adding technology
improve results? How do they determine what tech is valuable
and what’s hype?
Moderator: Jennifer Jolly, Host, USA Today Tech Now
Panelists: Tom Holland, Team Holland
Nicole Nichols, Managing Editor, Spark People
Ben Collins, Professional Triathlete
11:40am-12:10pm Luncheon Keynote:
Casting a Wider Net
How has tech widened the sports net? Fitness technology has
created advances in sports medicine and pushed the notion of high-tech fitness aid to the forefront.  Retired WWE wrestling personality, Chris Nowinski talks about how technology is being used to increase the safety of athletes of all ages
Keynote: Christopher Nowinksi, Founder & Executive Director, Sports Legacy Institue
12:20pm-1:05pm It Takes a Village Creating a sports or fitness product can be a lonely venture.
We explore the branding opportunity, partnerships and other
cooperative efforts that can increase the likelihood of success.
Moderator: Steven Morris, President, Mth Degree
Panelists: Christine Robins, CEO, BodyMedia
Chris Downie, Founder and CEO, Spark People
Jay Moore, Vice President, Marketing, Looxcie
Dave Monahan, CEO, FitLinxx
Dr. Samir Damani, CEO, MD Revolution
1:15pm-2:05pm Does Sharing Keep you More Fit: Crowdsourcing,
Community and Fitness
Video games, gamification, rewards, donations, competition —
how is the market motivating you to move? With all the body
monitors, pedometers and calorie counters out there, what does it
take to set your product apart from the crowd?
Moderator: Aaron Boulding, Senior Editor, Buzz Media
Panelists: James Park, CEO, Fitbit
Rich Schmelzer
, CEO, GeoPalz

Josh Shaeffer, Vice President of Business Development, Runtastic

Albert Lee, Co- founder, My Fitness Pal