CES 2018: Welcome to Mass Personalization of Fitness
By now a good percentage of people know what it’s like to walk 10,000 steps, thanks to the proliferation of activity trackers. They know their resting heart rate, their caloric intake, even their risk of illness and disease thanks to breakthoughs in sports and fitness technologies. But it’s only the beginning of the journey.
It’s been a wild year of mass personalization, where pop culture icons like Gwyneth Paltrow pointed out that every muscle can be trained and your water bottle can tell you if you’re drinking enough fluid. And, analyzing everything from sweat to DNA give us actionable data needed to fine tune the human body.
The fitness tech industry will continue to expand as athletes and everyday folks alike recognize the power that technology brings to improving their performance and their health. At this year’s FitnessTech Summit and Exhibition, we’ll reveal the newest ideas, insights, products and, yes, even a bit of insanity, that are on the radar for 2018 and beyond.