2017 FitnessTech Summit
Thursday, January 5
Join us as we kick-off the 2017 FitnessTech Summit with Under Armour.
When it comes to transforming fitness behaviors, companies need to think beyond just tracking. Hear insights from the company’s leading designers, engineers, trainers, and hardware experts on lessons learned since the brand’s launch of UA Record at CES in 2015.
FitTech companies shined at the Olympics: Who was wearing what? What were the benefits/advantages? Are the athletic achievements of Olympians using fitness technology affecting the consumer demand for tracking information?
Lifestyle fitness has reached the consumer market in no uncertain terms. However, it is still the elite athlete for whom the most advanced technology is developed. We explore how and what technologies and trends are taking performance to new pinnacles.
These companies outfitted the US Olympic team leading to a record number of Gold medals. How are they using the data they gathered to inform and outfit consumer’s workout habits.
Fashion and Tech companies and designers are learning that the key to a successful partnership might be built into the fabric itself.
As the wearable market expands beyond the wrist, sensors placed into clothing and footwear will focus on specific tasks; the smartwatch will provide platform integration, becoming the nucleus of wearables. We investigate how this network is evolving.