Fitbit designs products and experiences that track everyday health and fitness, empowering and inspiring people to lead healthier, more active lives. As the leader in the fast-growing Connected Health & Fitness category, Fitbit’s diverse line of award-winning products includes the Fitbit Flex wristband, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 20,000 North American retail stores and sold internationally in more than 17 countries across Asia and Europe.
iFit® technology provides interactive fitness training. Connect all of your fitness and health activities in one place.
Founded in 2006 with headquarters based in the “State of Sport” – Utah, JayBird is in the ideal setting to develop the greatest premium active/sport lifestyle products for our customers. Our products enhance the athletic experience, inspiring people to be active and empowering them to improve their lives. Power Your Passion.
LifeQ has a uniquely multi-disciplinary team led by computational systems biologists who figured out how to continuously track your physiology. Using bio-mathematical models we translate the physiological data into information that has the potential to fundamentally improve your (and, in time, human) health. This technology and information will enable wearable device companies, application developers, data scientists and other experts to better monitor, understand and manage physiology, behavior, and health. We invite you to join us and help catalyze a change in human health.
Loctek Visual Technology Corp, incorporated in 2002, has been specialized in the production and exportation of a variety of indoor fitness equipment, including but not limited to exercise bikes, steppers, sit-up benches, elliptical trainers, etc. With first-class equipment like CNC punch machines and laser cutting machines, over 40 experienced engineers in Loctek can turn their innovative and creative ideas into real products, which are ergonomically designed. Our products strictly conform to the standard of EN957. Loctek embodies trustworthy quality, service and safety, with the goal of “Let’s share the life.”
Mio Global manufactures innovative wearables that make heart rate training accessible to all athletes. Packed with Mio Continuous Technology, Mio products provide performance-accurate heart rate data without a chest strap and connect to fitness apps and sport devices via Bluetooth Smart and/or ANT+.
Netatmo is an innovation company developing consumer electronics for a better and connected lifestyle. Netatmo carefully designs their products’ mechanics, electronics and embedded software. Netatmo industrializes them with the finest quality standards and designs the mobile and web applications that unleash their full capabilities.
In 2012, Netatmo launched the Weather Station for Smarphone that measures indoor air quality. In November 2013, Netatmo launched the Thermostat for smartphones designed by Philippe Starck. At the 2014 CES, Netatmo unveiled JUNE, the first bracelet that measures sun exposure and provides recommendations to women on how to protect their skin from sun effects.
Founded in 1977, Polar invented the first wireless heart rate monitor. Since then, Polar has been leading the sports instrument and heart rate monitoring category through its in-depth understanding of human physiology, performance and the environment. Polar products are consumers’ first choice.
Sensoria Inc. is a leading developer of IoE (Internet of Everyone) wearable solutions that improve people’s lives. Our proprietary e-textile sensor platform enables Sensoria-powered garments to deliver actionable information to health and fitness users in real-time.
ShotTracker aims to improve the performance of competitive athletes who participate in team sports via solutions that motivate them to work harder, track their performance, and generate data that improves their game. The company’s next generation, team- focused product will debut at CES 2016.
At TomTom our mission is to make technology so easy to use, that everyone can achieve more.
We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making technology more accessible for everyone.
We serve four different markets: Consumer, Telematics, Automotive and Licensing.
We make it easy for consumers to use navigation devices, sport watches and action cameras.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. Under Armour’s wholly-owned subsidiary, MapMyFitness, powers one of the world’s largest Connected Fitness communities. The Under Armour global headquarters are in Baltimore, Maryland. For further information, please visit the company’s website at www.uabiz.com.
VERT is the wearable for athletes. Our mission is to create better experiences from user to viewer with real athletic measurements. VERT launched with the most advanced wearable jump technology at the 2013 CES show in Eureka Park. VERT pioneered a new broadcast experience using wearables with VERTcast technology. VERTcast technology was the first wearable to be used during a NCAA event with in-stadium Jumbotrons as well as the first wearable to be used in a full production NCAA college series on ESPN. For more information, visit myVERT.com or follow @vert.
Withings is the leader of the connected-health revolution. Founded by visionary innovators Cédric Hutchings and Eric Carreel, Withings creates products and services that empower people to track their lifestyles and improve their everyday well- being for better long-term health. Emotional, flawlessly-designed and simple-to-use, they seamlessly introduce cutting-edge innovation into people’s daily routine. Since 2009, Withings has built a range of products that covers key aspects of the health spectrum, including activity, sleep, weight and heart health. Every piece of collected data comes to life into the Withings Health Mate application where users get coaching and motivation tools.
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the goal of bringing innovations to market that help make athletes better. adidas miCoach is a personal coaching service. miCoach users can select goal-based training plans for various sports. A website and digital apps allow tracking progress over time, comparing individual statistics and workouts over time as well as sharing results via the online community.
AfterShokz brings patent-pending bone conduction technology, initially developed for military special operations and law enforcement by Voxtech in 2001, to sport, mobile and Bluetooth® headphones designed and priced for everyday use. Through a suite of proprietary audio technologies and the only completely open ear design, AfterShokz headphones deliver premium stereo sound and a promise of safety and comfort that is second to none. Since it’s inception in 2011, the company has been committed to innovating unconventionally and making situational awareness a priority. Learn more about how the brand inspires users to #beopen and #hearitall at aftershokz.com.
“Designed for Life” is our company motto here at Caseco — and to us, it is more than just a business philosophy. We design our products, our business operations, and our customer service to fit your lifestyle and meet the demands of your busy workday. At Caseco, we design and manufacture products that we personally use in our everyday lives, and we continuously improve our products to ensure that you enjoy using them as much as we enjoyed making them.
InBody has gone beyond the limits of conventional BIA with its exceptional technology and is recognized as the best by experts in numerous fields. From professional-grade to household consumer devices, InBody offers a variety of body composition analyzers, bp monitors, and wearables worldwide. The InBody is one of the leading analyzers of body composition, recognized for its outstanding precision and reproducibility. It continues to be relied on in leading hospitals, universities, and professional health institutions.
Founded in January 2013, Kronoz LLC is a Swiss company that manufactures, designs and develops wearable devices intended to improve our increasingly mobile, connected and digital lifestyles. Under the MyKronoz brand, we strive to expand and facilitate the mobile-user experience with stylish, intuitive and functional techcessories. With a unique approach to mobile tech, our goal is to offer a complete range of connected watches, catering to the needs and tastes of the world’s various user types. In order to release new wearable models every quarter, MyKronoz team continuously develops innovative technologies and creative designs.
Kuai – The world’s first headphones with live voice coaching from Olympic athletes. Kuai adapts professional training plans to each individual, using its integrated heart rate sensor and accelerometer. Train smarter and achieve goals with your wearable personal coach.
Kuai serves an unmet need in the market for a device that coaches users during their exercise, using professional training plans and live voice feedback. A device that provides mindful and actionable data specifically generated according to each user’s biometric data, whatever the sport. A device that truly helps people achieve their personal goals and improve their performance. A wearable coach.
It’s time to change the conversation from one about weight loss to one about fat loss. LEVL is a groundbreaking device that can tell an individual’s fat burn by measuring acetone in the breath. LEVL’s proprietary sensor focuses on acetone levels to tell an individual if his or her body is burning fat. Armed with this new, personalized information, users can make real-time decisions about their diet and exercise routines, optimizing their weight loss – and fat burning – journey. Available 2016.
LifeSpan is dedicated to benefiting the way people work, exercise, and live in sustainable, healthy ways. Our quality products and innovative vision have inspired fitness and wellness as a sustainable way of everyday life for years. By specializing in solutions created uniquely for the home, gym, workplace, and everywhere in between, LifeSpan is helping to empower individuals to find better health regardless of the setting.
LifeTrak is the most accurate fitness tracker and wellness partner that seamlessly integrates into your life because only LifeTrak has the legacy and technology to use heart rate as both a method of ensuring accuracy as well as a measurement of health. Based on physiological monitoring wearable technology work done for NASA by its parent company, LifeTrak offers a full line of fitness and life trackers that listen to your heart to help build your path to better health. Get active. Lose weight. Sleep better. Live healthy. Follow your heart.
MYZONE® is a wearable technology company whose mission is to motivate people to put in the effort required to achieve the results they want. In addition to utilizing instant and accurate heart-rate tracking to provide real-time feedback during your workout, MYZONE® also keeps track of your progress over time to provide both short-term and long-term motivation to achieve your health and fitness goals. MYZONE® aims to use the power of personal goal-setting, gamification and social accountability to keep its users excited about moving and make the world a more active place, one person at a time.
Narrative allows you to automatically and effortlessly capture and share authentic video and photos. With the Narrative Clip wearable camera, you can automatically capture HD video and hi-resolution photos. You can then use the Narrative App to easily look back and share selected moments with your friends.
The Narrative Clip automatically captures full 1080p HD video and stunning 8mp still photos. It’s lightweight design and interchangeable mounts allow you to wear it in a variety of situations. By using the Narrative App you can then view all your authentic moments and instantly share them with your friends.
Passion4Profession was founded in 2007 with the idea that well-being is a right and not a privilege that one should pay for. The mission of P4P is to help anyone who wants to improve their physical and mental fitness without spending excessive amounts of money. P4P leaves you free to choose how, where and when to focus on your well-being.
Today, Passion4Profession has 21 official channels on YouTube, which are translated into 21 languages.
Besides video production, P4P also has a presence in all platforms’app stores with different applications that total 45 million downloads today.
PIQ is at the intersection of Technology and Sport. It’s a Swiss-design multisport sensor that delivers through its platform real-time analytics.
Integrating the latest sensors, NFC, BLE and cutting edge micro processing technology, PIQ precisely tracks performance and measures up to 11 million data points during a one hour sport. This allows players to track tons of information depending on what sport they’re playing with gamification and challenges.
PIQ wants to make sport more exciting by tracking data to highlight what people do best. PIQ challenges you to do better with fun. PIQ raises your game!
Founded in 2009, Runtastic has rapidly grown into an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness.
With more than 90 million downloads worldwide and 45 million registered users on Runtastic.com, Runtastic’s mobile apps sync directly with proprietary hardware to track distance, duration, speed, pace, heart rate, calories burned, routes and more when running, biking or engaging in other exercise activities. Results can be viewed directly within apps, via Runtastic GPS devices or on Runtastic.com.
Sen.se was founded in 2010 by Rafi Haladjian and Franck Biehler. Its mission is to develop a new generation of smart objects designed to blend elegantly and unobtrusively into the lives of users while collecting meaningful data, continuously and over long periods of time. The company also aims to create and operate a platform with the capacity to collect huge amounts of data in real time from any source, more specifically from smart objects. The collected data will allow Sen.se to provide smart learning apps that continuously and seamlessly adapt to users’ behaviour.
Skulpt develops technology empowering people to exercise smarter, stay motivated, and achieve their fitness goals sooner. Skulpt’s products measure body fat % and rates the muscle quality on individual muscles in the body, enabling users to optimize their training. Skulpt’s complimentary app tracks these results over time and gives users a visual representations of their body’s fitness. Skulpt’s technology is based on over a decade worth of research at Harvard and MIT. Initially developed for the medical space, this technology is currently being used in dozens of top research hospitals and has been used in collaboration with NASA.
TAO Wellness, LLC was founded by EZD Productions, an Intellectual Property Development Company. There are two issued patents protecting the TAO WellShell device and the TAO fitness ecosystem. An additional eleven patent applications have been filed internationally over the past two years covering all aspects of how you exercise with TAO WellShell itself, how the interface works, how we demonstrate the exercises, how we monitor them, how the TAO system analyzes the data and how it coaches you to wellness.
Vision and a total commitment to promoting Wellness, a better lifestyle through regular physical activity, healthy diet and a positive mental approach, have been the ethos of Technogym® for over two decades. All-around innovation, a Total Wellness Solution™ and the founding philosophy of fusing business with social responsibility set Technogym, THE WELLNESS COMPANY™ apart.
Tractive is a leading developer and manufacturer of Pet Wearables and apps for pet owners and pet lovers. The products range from GPS Pet Tracking Devices to Pet Fitness and Activity Monitors and many accessories. Aside from hardware, Tractive has also developed over 15 apps in the pet-space.
Founded in 2006 and headquartered in Raleigh, North Carolina, Valencell develops performance biometric data sensors and licenses its patent-protected technology to consumer electronics manufacturers, mobile device and accessory makers, sports and fitness brands and medical device companies for integration into their products.
Valencell’s PerformTek® biometric sensor technology employs biophysical signal characterization to actively characterize biophysical signals for removing physical noise and extracting highly accurate biometric information. Valencell’s PerformTek-powered sensors are the most accurate wearable biometric sensors that continuously measure heart rate and activity. Valencell has invested years into the research and development of its PerformTek sensor technology, protected by dozens of granted patents and independently validated by the Duke Center for Living, North Carolina State University, the Human Performance Laboratory and a fellow of the American College of Sports Medicine.
Wahoo Fitness is a tech-fitness company that has created an ecosystem of sensors and devices for runners, cyclists and fitness enthusiasts. Wahoo’s products take advantage of the powerful computer most athletes already have with them – their smartphone. At Wahoo, we are dedicated not only to capturing and measuring your workout data, but also to helping you understand what it means and achieving better results. We also believe in your right to choose – while our devices work best with the Wahoo app, they are also compatible with over 100 of the most popular training and fitness apps.
Whistle Sports has been creating authentic social media content for a new generation of sports fans. In 2015, Whistle Sports was nominated by Sports Business Journal for the Best in Digital Sports Media award and named by Fast Company as one of the world’s 10 most innovative video companies. The network’s owners, investors and content partners include the NFL, PGA Tour, Major League Baseball, NASCAR, Major League Lacrosse, AVP (pro volleyball), and the Harlem Globetrotters, among others. Whistle Sports currently has studio offices in New York, Dallas, Los Angeles and London.
Xensr builds the smallest, most advanced, motion capture platform available to consumers, developers, and OEMs. Xensr TruMotion captures realtime 3D movement for action sports and more, all streaming over Bluetooth. For the connected athlete, Xensr builds the XensrAIR–an Oreo-sized sensor that lets you view your moves in brilliant 3D animations with precision metrics. Combine those 3D metrics and POV action camera footage with the Xensr EpicEditor™ to auto-edit and share a sesh.
EB Brands Holding Inc. was incorporated in 1979 and has sold and currently sells products under the names Perfect Solutions, Disney Travel Accessories, Everlast, Sportline, WeGo, P90X®, Valeo, ThermaTek, ThermaGear, Good Life, Swiss Gear, Space Navigator, UFC, Just for Fun, Fantasy Football and numerous other brands to retailers and consumers. EB Brands provides trusted brand names (licenses and respected internal brands) at value prices to the consumer, rapid turnaround to market, value-added services, and high retail margins. EB’s products are sold to most major national/global retailers and e-tailers in the United States, UK, Europe, Canada, Australia, China and South Africa.
FODY, specialized in developing products with mobile integration and high personalization, selling smart home and personal smart living products that aim to enhance our customers’ daily lives. We always search for the highest product quality and design to enhance our customers living quality.
FODY was established in 2014 and is supported by an experienced electronics manufacturer located in China. With the competitive edge of a strong engineering team and vertically-integrated production facilities, the manufacturer is well known for its value-added and cost-effective ODM/OEM manufacturing services in the consumer electronics industry with worldwide business via our sales offices in Hong Kong and China.
Health & Life aspires to earn the trust of doctors, patients and customers by providing a steady flow of innovative, science-based products and services that improve the health and well-being of people around the world.
Hidrate has created a smart water bottle called the HidrateSpark, made from BPA free plastic that connects to your phone via Bluetooth Low Energy to automatically track your water intake and sync that information to your phone throughout the day. If you’ve forgotten to drink water, it will send you notifications and remind you to stay hydrated with a soft glow coming from inside the bottle.
Kiwi is a motion recognition technology company with the mission of understanding and simplifying human motions. Our proprietary motion technology can transform raw sensor data from accelerometers and gyroscopes into actionable events.
Ultimately, our algorithms have helped our customers understand various motions. Our software can communicate relevant motions and outputs (such as velocity, calories, power, torque, etc.), as well as different states (standing, sitting, falling, running, etc.). Kiwi fits seamlessly into the realm of IoT, spearheading the motion recognition revolution. Our technology is able to serve companies across any industry.
Life Fitness is the global leader in the fitness industry, with 50 million exercisers using our equipment daily. Our commercial, professional and home fitness products have a reputation for being durable, reliable and on the cutting edge of both technology and design. We’re proud of our nearly five decades of experience and our history as a fitness industry pioneer.
LifeFuels is a health technology company devoted to promoting enhanced wellness and athletic performance through a portable nutrition and hydration management solution. The LifeFuels smart nutrition bottle has an integrated dispensing unit which can dispense vitamins, minerals, supplements and flavors from FuelPods™, and communicates wirelessly with the LifeFuels App. Through the App, customers can track and correlate intake with hydration & nutritional goals. LifeFuels bridges a crucial gap between nutrition and wearable technology by closing the loop on data from activity trackers to provide a complete view of an individual’s input and output.
Lose It! is mobilizing the world to achieve a healthy weight. By providing the most comprehensive, personal, app-based weight loss program, Lose It! has helped more than 25 million members shed more than 40 million pounds. Continuing to lead the Health & Fitness categories on iTunes, Lose It! empowers members to live healthier lives through motivation and challenges, coaching, and the insights that come from tracking daily calories, exercise, and nutrition. Powered by proven nutritional science, robust behavioral data, and customer-centered software development, Lose It! continues to lead the digital health and fitness market. Visit Lose It! online at www.loseit.com.
Designed from the ground up by Peloton in New York, the Peloton bike merges high-design with smart technology. We truly believe it’s the best indoor cycling bike on the market. Simple, sophisticated software connects you to the addictive energy of a great indoor cycling class—amazing coaches, classes, and other riders—anytime, anywhere.
REM-Fit is focused on giving our users the best sleep possible by offering products and technologies to help maximize their ‘sleep recovery.’
Rice Lake Weighing Systems is an international leader in high-quality weighing equipment. Our series of body composition analyzers are powerful, accurate and affordable–giving your clients a total picture of fitness. A complete multi-frequency segmental analysis provides detailed information with results that are informative and easy to use. Visit booth 75124 for a complimentary analysis.
Founded in 2011, Sleepace is a leading developer of professional sleep solutions designed to help users achieve their best sleep. Headquartered in Shenzhen, China, with a U.S. office in Los Angeles, CA, Sleepace is led by a professional team of information technology and healthcare experts with rich experience in the Internet of Things (IoT) industry and sleep science. Sleepace’s flagship product, RestOn, is a non-wearable smart sleep monitor that tracks sleep quality. By simply laying RestOn under the bed sheet, the band’s medical grade sensors collect comprehensive sleep data. The Sleepace App then analyzes the data and provides professional guidance.
Slendertone is a global leader in developing consumer products that use electrical muscle stimulation (EMS) technology to deliver toning results to targeted muscle groups. Backed by 50 years of medical expertise, Slendertone products are of medical device quality, supported by strong clinical evidence and subjected to controlled product trials. Since 2000, Slendertone has sold over seven million Abdominal Muscle Toners worldwide.
Solos™, the world’s most technologically advanced smart eyewear, are designed specifically for elite cyclists, trainers and coaches to maximize real-time data without compromising the human mechanics of riding. Kopin, the maker of Solos’ bio-inspired smart eyewear for cyclists, is a leading developer and provider of innovative wearable technologies and solutions. Kopin’s technology portfolio includes ultra-small displays, optics, speech enhancement technology, software, low-power chipsets, and ergonomically-designed headset computing systems.
Soleus is a sport watch and fitness tracking company dedicated to supplying highly functional data monitoring with style, comfort, and ease of use at an affordable price. Based in the core athletic community of Austin, Texas, Soleus provides watches, GPS units and heart rate monitors to help each athlete find his or her passion for personal sport. Soleus watches are style-driven and set apart by their simple, intuitive, easy-to-use functions that transition from sport to lifestyle.
Weight Watchers International, Inc. is the world’s leading commercial provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds more than 36,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. Weight Watchers provides innovative, digital weight management products through its websites, mobile sites and apps. Weight Watchers is the leading provider of online subscription weight management products in the world.
WBD101 is a Hong Kong-based company that aims to enable affordable & accurate underlying technologies for mHealth/wearable devices. The accuracy of the underlying technology depends on the software algorithm that WBD101 can provide as much as on reference hardware designs and off-the- shelf sensors. The Human Body IoT vision of big data analytics will depend on highly accurate information that WBD101 software algorithm calculates.
We have successfully implemented our algorithms onto Infra-red sensors, accelerometers and gyroscopes. Our goal is to help brand owners add value to their wearables/hearables/sensorhubs. WBD101 also holds more than 21 patents.
Relying on 21 years of OEM manufacturing experience and 12 years of in-house design, together with an in-house lab, Padmate has been supplying cutting edge lifestyle Bluetooth devices and wearables since 2010. Our goal is to build an open platform for smart device developing and production and global communication.
FreeWavz are 100% wire-free earphones with built-in heart rate monitoring and fitness tracking. FreeWavz eliminates the annoyance of wires or bands catching on your clothes or equipment and removes the uncomfortable feeling of earbuds jammed into your ear or slipping out during your workout. FreeWavz have two microphones, one is used as a functional Bluetooth headset and the other allows users to set the mix of music and listen through surrounding noises, such as traffic, independently for each ear. FreeWavz has a medical grade pulse oximeter to capture heart rate and oxygen saturation, which are announced audibly in real time.
GameRunner Productions, Inc‘s flagship product is the “GameRunner,” which is the only product that allows you to literally walk or run around in a virtual reality world with real weight bearing traction and incomparable real time digital accuracy for all VR game functions. We are also currently developing our hardware solutions for advanced all-digital motion-detecting 3D VR headgear, which will reduce the weight, size, and cost of such devices by 70 to 80%, while also allowing for universal compatibility with best selling games.
iTENS is the developer of the first ever FDA approved TENS device that works with IOS and Android devices, and does not require a prescription.
[imageframe lightbox=”no” lightbox_image=”” style_type=”none” bordercolor=”” bordersize=”0px” borderradius=”0″ stylecolor=”” align=”left” link=”” linktarget=”_self” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ class=”” id=””][/imageframe]Lumenus is creating beautiful, next generation smart clothing and accessories, designed to save lives. Embedded LEDs in clothing works in tandem with our proprietary software to optimize the lighting to maximize visibility.
All you do is enter your destination into the patent pending Lumenus app and the garments do the rest! Automatic turn signals, brake lights, intersection flashing, and even real time visual training feedback all function automatically with Zero UI.
Lumenus is creating jackets, vests, rain coats, backpacks, and more as we look to pioneer the future of smart clothing.
Relaxwell Manufacturing USA, Inc. manufactures and distributes a line of exciting new & affordable wellness & fitness products for the home and professional markets. Hyperthermic Conditioning and the safe Heat Exposure in our Cocoon PODs will help individuals enhance their athletic performance, maintain a healthy weight, gain muscle and improve cognitive performance. The principals of the company bring a combined total of over 100 years of experience in the global development and distribution of wellness, fitness, spa equipment and products. The product line builds on over 25 years of experience featuring the highest quality time-tested components available today.
SportFiti allows you to interact with friends and the public with the data from any sport wearables and fitness apps, as well as sharing your great feeling after workouts. We keep your momentum to Sport, we keep you Fit!
With social media and content sharing becoming ever more prominent in today’s society, we aim to offer innovative video solutions by continually pushing the boundaries of design and technology.
Our products are developed to the highest quality, with a huge emphasis on aesthetics to deliver a “first in class” experience for every customer.
Built around its subsidiary Tera Environment, Human Up and EcologicSense, Tera Group aims to bring together the skills and expertise around the industry of air quality, both internal and external.
TupeloLife develops powerful visualisation technology for wellness and health preventative programs that leverage real time data captured from the ecosystem of Wearables, IoT, Mobile Applications and Data Analytics. TupeloLife’s targeted outcomes from technology adoption are to promote awareness, engagement and compliance – resulting in reductions of both the cost and time of resources required to enable higher levels of care at greater scale.