AGGREGATION INTEGRATION MOTIVATION

We AIMed High in FitnessTech, and We Hit It Out of the Park at CES 2016!

FitnessTech was a major attraction at CES 2016, with everything from sensors to trackers to wearables blanketing the show floor..

SHOW FLOOR

The Fitness & Technology marketplace was packed with over 75 exhibitors showcasing new products, demonstrations, and celebrity athlete interviews. We saw 23 new-product announcements, and over 20 companies were first-time CES exhibitors.

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FitnessTECH Summit

Over 50 leaders from fitness and technology companies discussed latest trends, innovations, and predictions for the future at this annual conference. The conversation ranged from embedded sensors to training the “whole athlete.” We took aim at the sedentary lifestyle with our treadmill desks, and we discussed the importance of diet and nutrition, while using technology to measure and improve. Twitter lit up with memorable quotes and predictions.

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FitnessTECH LIVE!

Conference Quotes & Tweets

Devices and products need to learn and give insights that change over time. ‬‬
[email protected]
We do not want to replace trainers; we want to provide professional insights they can use. ‪
@Technogym‬‬
“In future sensors will be embedded in clothing, providing actionable data- w/out having to put a “wearable” on” [email protected]
@KiwiWearables‬‬
We don’t want to define what’s right for you. Just help you make informed fitness decisions.”
[email protected]
Converting data into real-time actionable insights is key to being relevant to consumers.
[email protected]
The Adidas “Whole Athlete”
‪#FitTechCES‬‬
The challenge & opportunity is to advance products that bring more people into the fitness experience.
[email protected]_micoach‬‬
confident that fitness tech successful in B2C will become the key players in B2B world.
@LoseIt‬‬
“We have to figure out how to make all these solutions accessible and desirable by the people who need them the most.” ‪
@Withings‬‬
“We are asking people to behave differently for the rest of their lives. That takes support.” ‬‬
[email protected]
I imagine a world where we can correlate weight data with stress, posture, temperature & more”
[email protected]
The measure of us as an industry will be the value we give users.” ‪
@LoseIt‬‬
It’s essential to provide extreme value to consumers within fitness tech & have an open platform to be successful. ‪
@UnderArmour‬‬
It doesn’t matter if you are a 4 yr. old or Olympic athlete heartrate data needs to be simple. ‪‬‬
@MYZONEMoves
Fans love to hunt down unmentioned- but displayed products featured in influencer social. ‪
[email protected]
“In last 25 years convenience has conspired against health.”
[email protected]
“Fitness needs to follow the new work model- very mobile and always available.” ‪
@TaoWellShell‬‬
“Adding a layer of community is critical in motivating people to stick with fitness.”
[email protected]
“Consumers need to be aware that going to the gym doesn’t offset being sedentary all day.” [email protected]
Personalization is core to increasing stickiness of fitness devices acc. to [email protected]
[email protected]
[email protected] crowdfunding advice? Have production ready before your campaign launches to ensure on-time delivery.
Fitness industry has an obligation to give back insights that help consumers achieve goals ‪‬‬
@Bbesselman

TESTIMONIALS

We had a great show – it exceeded our expectations! Can’t wait until next year.
Regards,
Stephen Gardner, VP Partners Xensr
www.Xensr.com
Stephen Gardner
We have barely scratched the surface on what wearables and sensors can tell us. There is a lot of break-through technology still to come, that will transform the health and fitness category for humans and their companions. It was a pleasure to be part of the panel discussion, together with great leaders working on new technology for that space.”
Michael Hurnaus
President & CEO, Tractive
Michael Hurnaus
Thanks! It was great to meet you both and get to work with you.
Brian Selander, Whistle Sports
Brian Selander

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